I asked Legrand and the multi-instrumentalist Alex Scally about being so popular online despite not being online at all.Īre you guys aware of how much people post about listening to Beach House, about what Beach House makes them feel? It’s Beach House’s timeless magic: the experience of arriving in Legrand’s cross hairs. It’s secretly a song about a post-lockdown night out, but the lyrics are sewn-together images and feelings: a hawk in a black-star sky, a text message left unanswered, the words “you feel your heart break and you don’t know why.” The abstractions wash over you until, one day, that you is suddenly you. In “New Romance,” the best song on the new album, the band is as oblique as ever. Most times, the “you” in the singer Victoria Legrand’s second-person songs doesn’t seem as if it’s you, me or anyone I know. They are the internet’s favorite band, I think, because their music can function both as an anonymous haze and as startlingly specific when it needs to be. Also on TikTok, their 2015 “Space Song” became a sensation, deployed to attach its ennui to fostered cats, rainy scenes from Korean dramas and lots and lots of crying. Yet somehow, the duo are beloved on social media: “We’re all going to be so depressed!” squealed one TikTok influencer over their latest album, “Once Twice Melody.” The comedian and Twitter luminary Jaboukie Young-White posted a 2021 Spotify recap featuring only Beach House songs “you okay?” a fan half-joked in reply. They make sprawling albums in preference to hits, sounds that uncurl slowly rather than hooks.

Beach House is one of the last pillars that remain where the estate of old indie rock once stood - icons of a music that has been, to hear some tell it, made obsolete, hopelessly out of step with today’s internet music culture.

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